|
If you build your business correctly they will come! The key to
your business is definitely YOU! Your attitude, Your leadership,
Your hard work, Your decisions, Your work habits, Your work
ethics, Your desire for success, Your ability to overcome obstacles,
Your organizational abilities, Your ability to make decisions and
mostly Your desire and relentless attitude to accept nothing but
success!
I approached an old man one day before I decided to start my
business. He said that the world was constantly changing with
technology and the business environment was changing just as fast.
But, he stressed one factor alone will always make a difference in
the success of any business. He explained that clients like to do
business with people they personally know, people they personally
like and definitely with people they have met. He stressed the
importance of a face with a name. He said there is only one method in
his opinion to ensure that this important facet of business takes
place.
It is a simple road map to business success and the old man was
right. He told me the simple recipe to business success is:
MEET PEOPLE
MEET PEOPLE
MEET PEOPLE
I built my business, my company's marketing strategy, my
company's growth, my company's success and my company's
strong reputation around this old man's philosophy. In fact, in
every office in my building you will see a sign on the wall (Meet
People-Meet People-Meet People) that designates the SACS
Consulting Business philosophy which is the key to my company and
personal success.
In 1991 I was forced to retire after 14 years on the Akron, Ohio
Police Department. My career ending injuries at age 34 caused me
to re-examine my entire future and the future of my family. I was
awarded a small disability payment, but not nearly enough to
support a wife, three children, normal monthly bills and a secured
retirement.
I decided to build a diversified consulting business from the
ground up. I had no formal business education or corporate
experience. I did have one thing and that was an attitude and desire to
succeed with no thought of not achieving that goal! Many of the
things I did building my business were from trial and error
experience, guidance from others and studying others who were
successful in the business community. I set goals for myself that
others thought I had no chance of acheiving. I never forgot what the old
man had said and I planted his message in my mind. I worked
towards his message every day that I have been in business. I
decided that every day possible I would meet people, meet people
meet people!
I knew that many factors would determine my success and the
level of my success. I then decided to have one main goal that
would inspire me beyond anyone's wildest dreams, even mine. The
single large goal I established for myself was to be a Million
Dollar Company within five years. My first year in 1991 I grossed
under $50,000. By 1995 I reached my Million Dollar Goal. SACS
Consulting had reached another level beyond my wildest dreams;
an 8,000 square foot corporate facility with 150 full-time and
part-time employees.
Is "Bigger Always Better"? Once I achieved my Million
Dollar Goal I had to examine this current situation. The need for a
much larger cash flow, payroll concerns, my time constraints, and
several other concerns sent me back to the drawing and review
board concerning my business. I needed to review all aspects and
all divisions of my business. This is not unusual, but normal sound
business practice if you want to survive in the ever changing
business community.
The changes I needed to make at the end of my five year
review were major. I would never have dreamed a few years earlier
that I would be making these changes in order to grow and survive
in the business world.
I discovered that I needed to sell a profitable division of SACS
because of the strain it placed on my cash flow. Additionally, when
I accounted for all the time, personnel issues, overhead, etc. that
was indirectly related to this division I discovered that it truly was
not a profitable division. Lastly, this division absorbed too much
of my time and was an anchor to the growth of my other divisions.
I also realized that my current building of 8,000 square feet
was too large. I was renting out part of the building and playing
landlord and Mr. Maintenance. This also took away from my focus
and the company focus. Lastly, I had to make a few needed
personnel changes and get the right TEAM working together.
I did not hesitate to make the changes. I sold my 8,000 square
foot building and moved into a 2,000 square foot facility capable
of achieving the same results. I sold my Uniform Security
Division and I made the needed personnel changes. I structured my
new personnel's income with a combination of base pay,
percentages and bonuses. I employed only personnel who liked, wanted
and was confident with this type of income based pay. The positive
results of these changes were very dramatic on the future growth
of my company!
|